Mobile First Index: What You Need to Know
Google has already begun the mobile first index journey. If this is something you haven’t heard of, realize that mobile version websites will be given preference as compared to their desktop counterparts by Google when it comes to ranking signals. This comes as no surprise considering that a big percentage of users on Google have ditched desktop in favor of mobile devices when searching online. This essentially means that your roofing website will be lagging behind if it was to overlook the new algorithm. Keep in mind that even if many of your clients never search for your roofing company using mobile devices, you can’t afford to disregard mobile first index for the reason that it will now be part of good SEO practices. Talked about here are recommendations that will make sure you make the needed changes to your website.
Truth be told, one of the things that users expect when online is for a website to load in the shortest time possible. It would thus be prudent to ensure that your website is considerate of this because it is helpful in terms of mobile ranking and you will be glad to know there are a number of things you can do to make this a reality. Image optimization is important since it will help you make larger images smaller now that the latter is a sure fire way to expedite the experience. In the event that your source code contains characters that are in some way unnecessary, the best thing to do would be to do away with them in a fashion that does not interfere with functionality. Browser caching stores resource files of websites and this helps in achieving the same. Reduction of redirects also helps in achieving the same because they’re known to cause reloading of the website and by so doing making the process slower.
Lead generation is an aspect that you cannot afford to overlook and pop-ups are known to interfere with this. Pop-ups are actually known to frustrate many users and it doesn’t take long before they leave and the high bouncing rate could prove costly due to decreased rankings. Getting rid of them would thus be a good thing to do.